Read Decisive: How to Make Better Decisions by Chip Heath Online


Just making a decision can be hard enough, but how do you begin to judge whether it s the right one Chip and Dan Heath, authors of 1 New York Times best seller Switch, show you how to overcome your brain s natural shortcomings In Decisive, Chip and Dan Heath draw on decades of psychological research to explain why we so often get it very badly wrong why our supposedly rational brains are frequently tripped up by powerful biases and wishful thinking At the same time they demonstrate how relatively easy it is to avoid the pitfalls and find the best answers, offering four simple principles that we can all learn and follow In the process, they show why it is that experts frequently make mistakes They demonstrate the perils of getting trapped in a narrow decision frame And they explore people s tendency to be over confident about how their choices will unfold Drawing on case studies as diverse as the downfall of Kodak and the inspiring account of a cancer survivor, they offer both a fascinating tour through the workings of our minds and an invaluable guide to making smarter decisions.Winner in the Practical Manager category of the CMI Management Book of the Year awards 2014....

Title : Decisive: How to Make Better Decisions
Author :
Rating :
ISBN : 1847940862
ISBN13 : 978-1847940865
Format Type : Paperback
Language : Englisch
Publisher : Random House Business 6 Februar 2014
Number of Pages : 336 Seiten
File Size : 995 KB
Status : Available For Download
Last checked : 21 Minutes ago!

Decisive: How to Make Better Decisions Reviews

  • Thomas Fuchs
    2019-09-14 01:06

    + It is written concisely. Picking up the points in short and simple terms. Just what I was looking for.+ It offers guidance to tackle decisions from a broader perspective. It sure helped me to develop a broader view+ It comes with an one pager that summarizes the book perfectly+ It explains in simple terms and provides interesting stories to support the arguments

  • sbarth
    2019-10-10 16:45

    In gewohnter Manier (wie schon in 'Made to Stick' und 'Switch') geben die Brüder Heath konkrete Empfehlungen in einem komplexen Feld. Die zahlreichen Beispiele, wissenschaftlichen Belege und gute Aufbereitung (wieso verwendet nicht jeder Autor die 'One Page Summaries'?) haben mir jedenfalls dabei geholfen eine anstehende große Entscheidung strukturiert anzugehen und in einer Weise zu fällen dass ich mich gut damit wohlfühle.

  • Benjamin
    2019-09-13 19:55

    Interessante Aspekte zu vermeintlich selbstverständlichen Mechanismen der Entscheidungsfindung. Ebenso interessante Systematiken um seinen Blickwinkel zu erweitern. Könnte teilweise nur etwas kompakter sein

  • Donald Mitchell
    2019-09-21 22:48

    "But with righteousness He shall judge the poor,And decide with equity for the meek of the earth;" -- Isaiah 11:4 (NKJV)I didn't run into the decision literature until the end of law school. My reaction was to think that this was the first time I'd learned anything practical since elementary school. I still feel that way.Much of what has been written about making decisions is hard to follow, has too many graphs, employs too many unusual methods, and requires too much math. The Heath brothers break through those limitations to spell out the key lessons in simple language, explain what they mean with easy-to-understand examples, and provide things to avoid and do that are easy to implement correctly. If you get a little lost, the excellent one-page summaries at the end of each chapter will soon set you right.I've decided to use this book in the future as the starting point for teaching my business students how to make better decisions. This book will bless them. I started applying the book with one student this last week, and I was delighted to see how much he gained from beginning to apply the directions.The book is built around four typical problems with the way most people make decisions:1. The first choice encountered is studied in terms of do or not do, rather than looking around for what better alternatives might exist. Instead, force yourself to widen your choices (with many suggestions for how to do so), study a variety of options at the same time to get a better feel for the issue, find successful examples and people who have already succeeded in finding and choosing a good option and learn from them.2. Whatever is considered is colored by looking for evidence that confirms a "gut" feeling about what to do, rather than looking objectively. The Heath brothers suggest you apply reality tests by considering the opposite of what you first liked, be sure to understand what typical results are with different choices, and use small experiments to test your conclusions before deciding.3. Strong emotions you happen to be feeling at the time sway you away from a better choice. Decisive recommends a number of techniques for creating more emotion-free space. One of the most interesting methods is simply to imagine what you would recommend that a friend do: We are more objective that way than in considering what's best for ourselves. In all circumstances, test the possible choices in terms of what you personal values and priorities are.4. Having made a decision, we march forward as though it will be perfect. Wrong! The Heath brothers suggest you consider in advance what a mistake (missing an opportunity or taking on a new problem) can cost you (and let that influence your choice), prepare for the biggest risks, and set some rules for under what circumstances the choice will need to be abandoned or modified.In doing all of this, we will be more successful by focusing on the process rather than the initial question.Having given all that praise, let me add a few cautions.First, this is an elementary book. Its advice for finding better alternatives is at the simplest end of how to go about doing so. Consequently, you probably won't find the best choices by using what's described here. You'll need to master some other skills and processes that uncover great choices that no one has done before.Second, Decisive is a short and concentrated book. If you don't "get" an example, you may miss an important point. I know quite a lot about decision-making, and the material on bookending seemed overly dense to me, for instance. I suspect most people will be quite confused in that area.Third, math can help. Like most popular books, Decisive avoids math ... probably more than is good for the reader. Decision-making involves more than just dealing with the psychological issues that are the book's focus.Is there a better beginner book? I don't think so.Nice work!

  • Rev. Dr. C.H.E. Sadaphal
    2019-09-18 19:48

    The reason why you need to read a book on how to make better decisions is because, based on cognitive research, human beings are wired to make less-than-wise decisions.Science has shown that the formulas our brains use to decide simplify things, but the mental shortcuts often are not in our best interests. Cognizant of this, the questions then becomes: How do we overcome these innate predilections and decide better? Decisive illustrates four specific strategies.The four strategies are W.R.A.P.: Widen Your Options, Reality Test Your Assumptions, Attain Distance Before Deciding and Prepare to Be Wrong. The book proceeds linearly through W.R.A.P. and each section goes into detail about how a specific strategy can help you to decide better. Furthermore, within each section, sub-strategies are detailed that explain the critical building blocks you will need when deciding.Also located throughout Decisive are ‘clinics’ that pose a question and invite you to apply what you’ve learned to a case study. For those who just want to get straight to the point, each chapter ends with a one-page summary of bullet points.The only negative comment I have about this book is that it is told through many, many stories. Decisive is a non-fiction book but at times it feels like you are reading a fiction novel about a series of characters who had to navigate through tough scenarios. It’s understandable why the authors did this (because stories are memorable, impart knowledge and inspire to act), but it felt as if they went overboard at times. The hardcover is 300 pages and I would presume over 100 of those pages consist of the stories alone.Decisive is the third book (Switch and Made to Stick) from Chip and Dan Heath that I have read and the sole reason why I bought Decisive is because of the others. All three books are insightful, practical, and have significant overlap, so whether you are a business leader, a chef, a or a Sunday school teacher, there will be something for you to learn and apply.Essentially, reading all three will show you how to develop a lasting idea that people will believe in, care for, and take action on (Made to Stick); how to materialize that idea into transformative change (Switch); and how to navigate along the path you have chosen in your personal life and job (Decisive).

  • fchbfd
    2019-09-27 20:53

    I'm a disaster at decision-making, so this book was really helpful. The most surprising part was the idea that if you're wrestling with a decision between two options, do both! Eventually one of them will fall by the wayside, if necessary. I've already used this idea and it worked out flawlessly, with no endless agonizing necessary.Since I'm not an executive, the business-related stuff was less helpful, and there are so many ideas in there that I'm not totally sure how best to apply them all, but it's an easy read with a lot of helpful ideas supposedly backed by research.

  • Danny Ellis
    2019-10-14 18:59

    We all make hundreds of decisions per day and most of the time don't realize how important some of these decisions can be. Many times we avoid the decision and just continue about our lives as if nothing happened because we are worried to act. This book is extremely helpful with both small, day to day decisions and large career changing decisions. Definitely a must read for entrepreneurs. I would also recommend it to kids planning for college. Would have been great to have when I was making those life long decisions. Highly recommended

  • Mike Cook
    2019-09-17 00:46

    When I received news of a soon to be released third book by the brothers Heath I immediately jumped on the opportunity and as with the earlier two I am glad I did.Now, a word of caution to the reader, this book is a lot more dense than the other two and therefore takes more energy to read. However, I applaud the Heath's for continually tackling tough and complex topics and doing their best to make them accessible. As a business owner I know the book took me on a roller coaster ride through my personal history of decisions made, those with both good and bad outcomes.As a collector of resources that become permanent parts of a practical tool kit I think Decisive is a worthy addition. Let the buyer beware though, Decisive is a look at a much more complex process than either Made to Stick or Switch, at least in my view.I'd recommend that interested buyers read the reviews here, especially the one and three star entries. I suppose we all knew that there would be readers who couldn't wait to provide a five star review; that would have been me until I got about a third of the way in and wasn't having as much fun as I did with the first two books. Then I realized that what the Heath's were guiding me towards was a rigorous process of subjecting my decisions to objective reviews. Yuck! Who wants to do that? If it sounds like I am saying that Decisive may be a bitter pill for some to swallow you'd be correct. It really does reveal that lack of rigor and critical thinking that many of us employ in our own personal quest to simply do what we want to do.Decisive is not as entertaining as Made to Stick or Switch but it takes us into an area of life where the consequences are much weightier and maybe just harder to look at. I'd recommend it to students as a general reference source or especially to anyone considering making a decision that has considerable consequences to account for.